Manhattan Beach & Beyond
Your clients’ homes.
Our world of hospitality.
An exceptional home deserves thoughtful care—and a compelling reason to hold on to it.
- 800+
- Five-star reviews
- 20%
- Avg. revenue lift
- $500K+
- Avg. annual revenue
- 30 days
- To first booking
4.97-star Airbnb average
vs. self-managing or switching PMs
Across qualifying luxury homes
From signing to confirmed guests
Shawn Dugan · Strand Hill Properties
Exclusive member of Forbes Global Properties · manonthestrand.comHow we work together
One introduction. Three ways forward.
When a listing stalls, a seller hesitates, or a home simply isn't ready to sell, you don't have to walk away. There are three ways Lumina can step in — and in every one, you stay the agent of record for the eventual sale.
We manage it
20% of gross revenue
Best when the parcel sits inside the Coastal Zone and the owner can wait out the market.
Extended stay
Legal everywhere in the city
Best when zoning blocks short stays, or the owner wants fewer, longer bookings.
We take it
Lumina signs the lease
Best when the owner needs certainty now and does not want to be in the operating business.
Why it's a no-brainer for you
You stay the agent
You remain agent of record for the eventual sale — the listing is never lost, only kept warm.
Nothing out of pocket
No cost, no fee and no obligation to refer. You add value to clients without spending a dollar.
A new income stream
Earn recurring revenue share on every home you send our way, on top of your commissions.
Zero operational load
We run the home end to end. You look like a hero to the owner and do none of the work.
Start here — no cost, no obligation
A free rental projection for any of your listings.
Send us an address and we'll return a full short-term and extended-stay revenue projection — the same analysis behind the numbers in this deck. Use it to win the listing, reassure a seller, or decide which route fits.
02 / The Collection
Homes we run today.
A look inside the live Lumina collection — anchored in Manhattan Beach and reaching to Laguna, Scottsdale, wine country and the Sierra. Every one held to the same standard.
Manhattan Beach, California
Oceanview Luxe Home
Steps to the Strand
An ocean-view retreat moments from the Strand, with bikes for the boardwalk.
- Ocean views
- Steps to the Strand
- Beach cruisers
The full collection
See every home at staywithlumina.com →
The Lumina Standard
A home people remember.
03 / Interior Design
An in-house design studio.
Every Lumina home is shaped by our own interior design team — never a subcontractor. From the first walkthrough to the final photo, one studio styles, sources and stages the property so it photographs beautifully, feels unforgettable in person, and commands a premium rate.
The Lumina Design Studio
A dedicated team of designers, stylists and photographers working end to end. One point of view carries through every room, every listing and every guest arrival.
- 01
Styling & staging
Full styling of every room, staged to look its absolute best.
- 02
Furniture & procurement
We source and place furniture, linens and art — turnkey, at trade pricing.
- 03
Design-led upgrades
Targeted refreshes — lighting, paint, kitchen and bath — that lift rate.
- 04
Photo & listing direction
Magazine-quality photography and listing design built to convert.
“What stood out was Lumina’s design-forward approach. Their team worked closely with us on upgrades and the results are stunning.”
04 / Proven Performance
Projected, then beaten.
The market projected what 5BR, Manhattan Beach should earn. These are the actual trailing-twelve-month numbers Lumina booked — pulled straight from our reservation dashboard.
- $694,857
- Total revenue
- $2,347
- Average nightly rate
- 81.0%
- Occupancy
- $167,946
- Peak month
One home, twelve months
Peaking at $5,400 in July
At a premium nightly rate
July alone
Figures are from Lumina's reservation records and include bookings already on the calendar. This is one home in Shawn's own market — the same approach applies to your listings.
What this property earned with Lumina.
The market set a baseline for what this home should earn. Lumina booked well past it — here is the projection alongside the revenue we actually delivered on the same address.
Market projection sourced from AirDNA Rentalizer · Agent Report. Actual revenue from Lumina's reservation records.
The gap is the work. We repositioned the listing toward multi-generational summer weeks and milestone groups, held nightly rate through peak season instead of discounting to fill the calendar, and vetted every booking so the home earned more with less wear. Pricing, distribution across 50+ channels and hands-on guest management turned a market baseline into $198K of additional revenue.
- $560K–$720K
- Comp-set revenue range
- 8.26%
- Projected cap rate
- 42%
- Revenue earned Jun–Aug
- Permitted
- STR in the Coastal Zone
Five nearby 4–7BR homes
$331.9K net operating income
Peak-season concentration
No primary-residence rule
Manhattan Beach permits whole-unit short-term rentals inside the Coastal Zone with a business license and TOT registration — the citywide ban does not apply here (MBMC 8.20; Court of Appeal, April 2022).
Source: AirDNA Rentalizer · Agent Report for 5BR, Manhattan Beach (Coastal Zone) (PDF), September 2026.
05 / Three Routes
One address, three answers.
When a seller won’t come down and the home sits, we’re a second answer you can put in front of them the same week — with the right route inside a business day.
Who books these homes.
The demand behind the numbers — and why a restricted home still fills.
35%
Family beach weeks
Multi-generational families booking summer weeks near the sand. Peak June–September, five to ten nights, booked months ahead at the highest rates of the year.
22%
LA & Valley weekends
Los Angeles, Orange County and Valley guests escaping inland heat, plus Bay Area and Arizona drive-in travel. Year-round, strongest Thursday–Sunday.
18%
Milestone groups
Weddings, birthdays and reunions using Manhattan Beach as the base. Parking and sleeping capacity decide the home. Highest rates of the year.
13%
Talent & executives
Celebrities, pro athletes, touring artists and C-suite executives who need discretion and space. Vetted, high-trust guests booking privately at premium nightly rates.
12%
Corporate stays
Aerospace, tech and entertainment around El Segundo, LAX and SoFi, production crews and travel medical. The demand that makes extended stay work.
Hospitality
Every detail, considered before they arrive.
06 / Behind the Stay
Beautiful is just the beginning.
We bring the home, the guest experience, and the owner’s priorities into one operation.
Rate over occupancy.
Dynamic pricing adjusted daily against demand, seasonality and competitor rates, with minimum-stay rules and gap-night pricing to maximize revenue per available night.
- Magazine-quality photography, drone and listing design that converts
- Distribution across 20+ platforms plus a branded direct-booking site
- Seasonal, event and length-of-stay strategies, not blanket discounts
4.97 / 5
Airbnb average across 800+ five-star reviews
3 : 1
Staff-to-home ratio — industry-leading personal care
50+
Distribution channels, from Airbnb to Booking.com
Full management, one rate.
What your client pays, and what you can say out loud — no hidden charges.
20%
of gross revenue
No hidden fees. Performance-aligned — we earn only when the home earns.
$2,500
one time
Onboarding, listing build, photography coordination, licensing and platform setup.
100%
to the owner
Every dollar of upsell revenue — late checkout, experiences, stocking — goes to the owner.
$3M
liability, per stay
Comprehensive liability and damage coverage on every guest stay, at no cost to the owner.
Concierge & upsells
Every stay, an extra revenue line.
A curated concierge menu turns each booking into more than a nightly rate. Guests add experiences in-app; the margin flows straight to the owner. On premium homes this adds a meaningful layer on top of rent — at no cost and no effort to your client.
Private chef & in-home dining
Curated menus, sourced and served on site
Early check-in & late checkout
Flexible hours priced to demand
Pre-arrival grocery & stocking
Fridge stocked to a guest’s list before they land
Airport transfers & car service
Black-car pickup and on-call drivers
Daily housekeeping & spa
Mid-stay cleans, massage and wellness in-home
Experiences & charters
Yacht days, wine tours, event and beach setups
100% of upsell revenue goes to your client — Lumina takes no cut of concierge earnings.
A world of hospitality
Not a rental. A private-client experience.
From the first arrival to the last detail, every Lumina stay is run like a private estate — chefs, cars, wellness and occasions, all handled in-house.
Private dining
In-home chefs & omakase
The residences
Estates across the West
Arrival
Stocked and styled before they land
Ground service
Black-car pickup on call
Wellness
Spa, massage & recovery in-home
Private aviation
Tarmac to doorstep
Occasions
Event design & florals
The escape
Coast, desert & wine country
07 / The Owner Relationship
Boutique care that earns more.
White-glove management that optimizes for rate over occupancy — with design-forward listings, premium pricing, and a team that answers the phone.
Our philosophy
Rate over occupancy.
Most managers start with occupancy — fill every night, discount aggressively, accept anyone who books. The result is lower nightly rates, more turnover, and a home that takes unnecessary wear. Lumina starts with rate. SmartRates prices the home at what it is actually worth, then marketing, 50+ channel distribution and listing optimization fill those nights with vetted, premium guests.
It is not rate or occupancy. With the right approach, you get both.
A word from our founder
“I started Lumina because I was tired of watching beautiful homes underperform in the hands of managers who treated them like inventory. We do the opposite — we treat every home like our own.”
Everything we handle, in one operation.
The full owner playbook at owners.staywithlumina.comRevenue & Marketing
- Revenue management
- Dynamic pricing
- Airbnb optimization
- Direct booking website
- Professional photography
- 50+ channel distribution
Guest Experience
- 24/7 guest communication
- Guest vetting
- Concierge services
- Review management
- White-glove check-in experience
- Mid-stay quality checks
Property Care
- Professional cleaning
- Maintenance coordination
- Supplies restocking
- Smart home monitoring
- Between-stay inspections
Owner Support
- Owner portal access
- Monthly performance reports
- Tax support documentation
- Interior design consultation
- Co-hosting option available
No hidden charges.
One straightforward management fee covers marketing, pricing, cleaning, maintenance and reporting — no add-ons, no markup on maintenance.
Damage protection.
Built-in damage protection on every booking, smart-home monitoring, and a strict no-parties policy on every stay.
Unlimited owner stays.
Block your own dates whenever you like from a dedicated owner portal, with monthly performance reports and tax-support documentation.
Owner case study · Hillside Retreat, Laguna Beach
Before Lumina
- 4.6★
- Rating
- 52%
- Low-value occupancy
- Generic
- Listing
After Lumina
- 4.9★
- Rating
- 85%
- Curated occupancy
- 4×
- Revenue
“In our first full year with Lumina, our Laguna Beach home earned 4X what it did with our previous manager — with zero party incidents and far less hassle for us.”
What owners say after switching.
“The new design and pricing strategy changed everything. We’re consistently booked at rates I never thought we could command.”
Revenue up 28% in year one
James R.
Owner, Manhattan Beach
“Their responsiveness is phenomenal, and the care they put into my home gives me complete peace of mind. Performance has exceeded expectations.”
74% occupancy through off-season
Chris T.
Owner, Palm Springs
“What stood out was Lumina’s design-forward approach. Their team worked closely with us on upgrades and the results are stunning.”
Nightly rate up 22% after refresh
Aaron C.
Owner, Manhattan Beach
What your seller will ask.
Six questions you’ll get in the kitchen, and the answer you can give without calling us first.
Is this even legal here?
Stays under thirty nights are banned in Manhattan Beach residential zones and allowed inside the Coastal Zone. We check the parcel before anyone signs — and if it’s restricted, we reposition it to thirty-one nights and up.
Who stays in my house?
Government ID, background screening and booking-pattern analysis on every guest, a signed rental agreement and noise sensors. Five homes on these streets, no party incident.
What if it gets wrecked?
Three million in liability and damage coverage on every stay, at no cost to the owner, plus a photographed inspection after every checkout.
I still want to sell.
Renting doesn’t take the home off the market. The listing stays live, showings work around bookings, and the owner keeps optionality instead of cutting price to force a close.
What does it cost me?
Twenty percent of gross revenue and a one-time $2,500 setup. No monthly retainer, no markup on maintenance, and every dollar of upsell revenue goes to the owner.
Who actually shows up?
A named local contact, not a call center — cleaners, linen and maintenance vendors already working within a mile, because we run five homes here today.
08 / The Lumina Partner Network
A good introduction keeps giving.
One introduction, two income streams, and you stay the agent of record. No cap on referrals or earnings — full terms at partners.staywithlumina.com.
$1,000
Per owner you refer.
Paid once the owner signs on with Lumina.
+ 5%
Of our monthly management fee, on every property you send us.
Twelve months on your first referral, twenty-four once you’ve referred two.
12–24 mo
Revenue-share window
Extends once you refer two homes
No cap
On referrals or earnings
No limit, no ceiling
You stay in
Agent of record
We never contact your client cold
What you could earn.
A single referral runs 12 months; two or more extends every window to 24.
| Referrals | Upfront | Monthly recurring | Window | Total earnings |
|---|---|---|---|---|
| 1 owner | $1,000 | $75–150/mo | 12 months | $1,900–2,800 |
| 3 owners | $3,000 | $225–450/mo | 24 months | $8,400–13,800 |
| 5 owners | $5,000 | $375–750/mo | 24 months | $14,000–23,000 |
| 10 owners | $10,000 | $750–1,500/mo | 24 months | $28,000–46,000 |
Assumes an average $2,000/month management fee per property. Actual earnings vary by market, property and occupancy.
A simple handoff
- 01
Send us the listings
The homes that are sitting, furnished, or where the seller is weighing renting over cutting price. Addresses are enough to start.
- 02
We screen and route
Within one business day we tell you which route each home fits, which are a pass and why, zoning already checked.
- 03
Make the introduction
You introduce us and stay in the room. We never contact your client cold, and you stay the agent of record.
Explore the economics
IllustrationA single Manhattan Beach home booking ~$510K a year generates roughly $8,500/mo in management fees — drag it up to see the real numbers.
Illustrative total over 12 months
$3,400
5% is applied to our monthly management fee, not gross rental revenue. Twelve months on a first referral, twenty-four once you’ve referred two homes. For reference, three premium homes at a $4,000 monthly fee is $3,000 up front plus roughly $14,400 in revenue share over a 24-month window. Illustration only.
Built for the well-connected.
No fees or minimums to join.
Real estate agents
A recurring revenue stream alongside your sales commissions.
STR hosts & managers
Refer owners you can’t take on and still get paid.
Real estate investors
Turn your network of owners into ongoing income.
Contractors & vendors
Monetize the owner relationships you already have.
Interior designers
Connect clients with management after the build-out.
Wealth advisors
Offer clients a turnkey way to maximize property returns.
One home to begin
The best returns start with a single conversation.
The Lumina Collection
09 / One Home to Begin
Shawn, let’s start
with one home.
A client who wants to hold. A home that needs another option. A conversation worth having.
The address
Location, condition, furnishing and rental restrictions.
The owner’s priorities
Timing, personal use, income goals and what they want off their plate.
Shariann Carlo
Founder · Lumina Luxury Rentals